Over the past year, it’s been incredible to see how Australians have embraced AI in various aspects of life, from work and education to entertainment. A recent survey we conducted with IPSOS, as part of a global study spanning 21 countries, shows that a growing number of Australians are using AI. There’s been a noticeable […]

Google’s latest AI overhaul-anchored by its Gemini model, enhanced search algorithms and Bard integration-is reshaping how brands win visibility and trust online. By blending real-time data, conversational search and multimodal understanding, Google now rewards relevance, authority and user experience more than ever. Brands that fail to optimize for AI-driven queries risk plummeting in rankings, while those embracing structured data, clear expertise signals and tailored content stand to gain richer engagement and sustainable traffic. In this new landscape, agility in content strategy and a commitment to authentic, value-packed experiences become the ultimate competitive edge.

AI shopping bots are coming, and they’re set to shake up how we shop. These intelligent assistants can get to grips with what customers like, cut out middlemen, and level the playing field on prices — which means traditional retail could be in for a big shift. Revolutionising the Retail Experience The rise of AI […]