The Local Search Trap: Missing Your Audience by Miles If your small business operates in Townsville, Geelong, or Busselton, you’re not competing with the big multinational corporations in global search results. You’re competing for customers who are using highly specific, local search terms, like: The problem is that generic AI tools (and even most marketing […]

The Problem with Generic AI: The Brand Void If you’ve experimented with a free, public Generative AI tool (like a basic ChatGPT), you’ve probably noticed something jarring: the content it produces is clean, grammatically correct, but utterly soulless. It sounds like a generic American textbook—polite, perhaps, but certainly not like a thriving Australian small business. […]