As a smart Australian SME owner, you’re always looking for value. When you first decided to automate your business, you probably considered the DIY approach: grabbing a cheap chatbot here, linking it to a third-party content tool there, and tying them all together with an integration service—a process we affectionately call “Zapping.” On the surface, […]

Every Australian SME owner hits a critical point in their growth journey where they realize they are bottlenecked by administration. The instinct is always to hire: “We need another admin assistant,” or “We need a virtual assistant to cover the phones.” The choice seems simple: bring on another person or let growth stall. But what […]