AI promises productivity gains and smarter customer service, but for many Australian small and medium enterprises (SMEs) the headline benefits mask a harder reality: convenience can come at the price of control, compliance and reputational risk. As the uptake of generative AI accelerates across Sydney and beyond, business leaders must decide whether to rely on … Continue reading The Custom AI Advantage: Why Off‑the‑Shelf ChatGPT Isn’t Enough for Australian Businesses